Tree-Nation content guidelines

Purpose

Regular project updates are essential for the success of your reforestation project.

Your content:

• Shows sponsors the real impact of their trees

• Builds trust and transparency

• Attracts new sponsors to plant in your project

• Helps increase long-term income for your project

• Educates sponsors about reforestation and local planting work

Good content is your main communication and marketing tool on Tree-Nation.

What to post

Short posts

• One or two sentences

• With one photo or one video

Articles

• Longer updates

• With photos or videos

• Include clear and useful context

All content must be about Tree-Nation–funded planting activities, planting sites, and species shown on your project page.

How often

Aim for:

• 3 short posts per month, or

• 2 short posts + 1 article per month

Regular updates improve your project visibility and your Verification Quality Score (VQS).

Photos & Videos

• Use clear, high-quality photos or videos from your planting sites

• Collages should contain no more than 1–2 photos

• Do not use:

  • Logos or watermarks

  • Stock images

  • Unrelated photos or videos

Tone

• Educational

• Transparent

• Factual

Your content should inform and build trust, not sell.

Do’s & Don’ts

Do
✔️ Show real planting work and progress
✔️ Explain what is happening, why, and how
✔️ Use a clear and simple educational tone
✔️ Use good-quality photos or videos
✔️ Add 1–2 relevant hashtags

Don’t
❌ Don’t mention activities outside Tree-Nation projects
❌ Don’t ask for donations or use promotional language
❌ Don’t include website links
❌ Don’t use ALL CAPS
❌ Don’t upload screenshots or images with borders

Final notes

• Think of your updates as short stories from the field

• Clean, focused, and regular content shows project quality

• Tree-Nation may edit or remove content that does not follow these guidelines