Outside Tree-Nation we recommend that when you discuss your project with anyone, send them your project URL on Tree-Nation together with your own website URL, if you have one. We also recommend to provide your project URL on your own website, as it will bring a lot of trust to your existing and potential future backers.
Inside Tree-Nation, the first and most important tool is to post many Updates. Tree-Nation users who do not yet follow your project will still be able to read your updates from the update general list and reach your project.
Furthermore, you can leave reviews on other planting projects and take part in the Question section of other projects.
Last but not least, getting a good project rating will help!