Get inspired by some of our sponsors´ communication
If not done yet, please first review our main communication onboarding to discover the best practices for your communication.
Consumers are increasingly drawn to brands that prioritize sustainability. Effectively communicating your tree-planting initiative can enhance customer engagement, build trust, and even boost sales. Whether you are a general sponsor or an e-commerce business using Net Zero Product, here’s how to showcase your impact.
Create a Dedicated Webpage
A sustainability webpage serves as a central hub for your reforestation commitment, allowing you to:
- Explain why your company supports tree planting.
- Embed your Tree-Nation smart label, linking directly to your forest, so customers can track trees planted, hectares reforested, and CO₂ offset.
- Use Tree-Nation multimedia assets to make your page visually engaging.
For inspiration, check out sponsor webpages such as:
Final Tip: Be Consistent & Transparent
By integrating your tree-planting message across your website, emails, and marketing materials, you strengthen customer trust and maximize the positive impact of your initiative.
Highlight Your Commitment to your E-Commerce
If you’ve installed Net Zero Product, ensure that your One Product = One Tree initiative is visible across key touchpoints:
Product Page
Clearly indicate your commitment by adding a label such as:
🛒 "This product plants a tree!"
A recent study showed that e-commerce revenue per customer increased by 7.8% when a tree-planting message was displayed on the product page. The effect was even stronger for new users, with a 24% increase in conversions.
Header Bar for Immediate Visibility
A header banner can inform visitors about your sustainability efforts before they even explore product pages.
For example, MarketSurf, a marketplace for sustainable surf brands, implemented a "One Product = One Tree" banner, encouraging customers to make climate-conscious purchases.
Confirmation Email
Reinforce your impact by including your tree-planting message in order confirmation emails. Example:
"Thank you for your purchase! As part of our commitment to reforestation, a tree has been planted in your name. You’ll receive an email from Tree-Nation with your tree certificate and project details."
Including this message ensures customers recognize their contribution to climate action and can engage further by visiting your corporate forest. Here is an example of such a forest - Skinome
Video tutorial - Net Zero Product Experience
Source: https://www.market.surf/
👉 Need more guidance on best practices? View our communication for company instructions or Contact us for support!