#GreenFriday (November Monthly Campaign)

Consumer habits are shifting. Green Friday transforms seasonal sales into an opportunity for brands to stand out, build trust, and create lasting impact. Every purchase can fuel reforestation, making sustainability a key driver of growth.

Gifting digital cards with trees reduces holiday waste, supports reforestation efforts, and creates a lasting environmental legacy that extends far beyond the sales season.

Here's how it works:

1. Select planting action. 
2. Plant trees using the #GreenFriday hashtag and track your progress on the leaderboard.

3. Use marketing assets to share your progress with your audience, earn badges, and boost your visibility as a top contributor.

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Planting Actions for Green Friday

Plant additional trees for your company to support Green Friday:

1. Plant Trees to Match Your Total Customers

Close the month by planting a batch of trees equal to your total number of customers — a symbolic way to thank and grow with them.

Plant Trees for Your Customers

2. Plant Trees to Offset Your November Emissions

End the month by planting the number of trees needed to offset your estimated business emissions from November.

Offset Your November Emissions

3.  Plant Trees to Match Your November Sales

At the end of November, plant an additional batch of trees equal to your total products sold turning your month’s performance into planet-positive impact.

Plant Trees for November Sales

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Top Trees On #GreenFriday

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Recognition & Benefits

Celebrate your impact and gain recognition as you contribute to Tree-Nation’s reforestation projects! Through our recognition and benefits system, you can earn digital badges, join the global leaderboard, and receive public appreciation for your sustainability achievements.

Every tree is added to your Impact Page, showcasing your contribution to reforestation efforts. You will also celebrate key achievements with shareable badges for planting milestones:

Earn a Milestone Badge

Recognize your progress as you grow your forest!
You can earn a #GreenFriday Sustainability Award when you reach planting milestones:

• 100 trees planted (NEW!)

• 1,000 trees planted

• 5,000 trees planted

• 10,000+ trees planted

Request your badge by contacting your Forest Success Manager or emailing sales@tree-nation.com once you’ve hit a milestone.

Join the Leaderboard

All campaign participants are ranked by the number of trees planted.
Track your progress and see how you compare to other contributors globally.

Get an Appreciation Post

The Top 5 contributors will be featured across Tree-Nation’s official channels:

• LinkedIn

• Facebook

• X (formerly Twitter)

Your achievement will be highlighted in an Appreciation Post, showcasing your contribution to a greener planet. See an example post for inspiration. 

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Marketing Material

🔗 Find more visuals here

Green Friday Launch (Awareness)

This year, we’re turning Black Friday green. 
We’re proud to join Tree-Nation’s #GreenFriday campaign choosing purpose over pressure, and planting trees instead of promoting overconsumption.

For every purchase this week, we’ll plant trees to help restore ecosystems, capture CO₂, and support communities worldwide.

Let’s shop with meaning, not excess.
➡️ Join us in making sustainable shopping the new normal.

Midway Update (Momentum)

Halfway through #GreenFriday and your impact is growing! 🌳
Every order made so far has contributed directly to tree planting through our partnership with Tree-Nation.

Together, we’ve already planted [X number] trees turning carbon emissions into forests and giving back to the planet.

Let’s keep going! Every purchase this week means another tree, another step toward a greener future.
#GreenFriday #SustainableShopping #ClimateAction #TreeNation

Wrap-Up & Impact (Results)

We did it! 💚
Thanks to your support, our #GreenFriday campaign with Tree-Nation has planted [X number] trees capturing an estimated [X tons] of CO₂ and supporting reforestation projects around the world.

Black Friday is about buying more.
Green Friday is about growing more. 🌍
This is just the beginning we will keep planting for a better future.

#TreeNation #GreenFriday #SustainableBusiness #ClimatePositive #Reforestation

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Need Help? We’ve Got You Covered!

You can chat with us live, submit the support form, or contact your account manager directly for assistance.