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The benefits of transitioning your business to sustainability

A swift transition to sustainability has benefits not only for the Planet but for your brand as well.

Improve your brand’s environmental image by being environmentally conscious.

Be part of the change.

Show your leadership by committing your brand to the fight against climate change. Businesses have a major role to play and consumers have understood this well.

Every day, more of them are orienting their purchases according to the adequacy of the brands that meet their own values. 

There is therefore no longer any hesitation in converting your brand into a player in the fight for the climate.

“Sustainability is becoming a big trend in the packaged goods and fashion industry as environmental concerns are increasingly top of mind for consumers.” 
Business Insider, April 2020.

"65% of customers want to buy purpose-driven brands that advocate sustainability." 
Harvard Business Review, August 2019.

Foster your customers’ loyalty by offering them trees and including them in your branded forest project.

An Accenture survey released in December 2018 shows that consumers are increasingly paying real attention to how companies position themselves on environmental issues. If there is a fit with the positioning of the business, the consumer will engage with it more easily and feel part of the corporate tribe. If there is no correlation, 42% of consumers will abandon the brand and 21% will probably never come back and give these businesses a second chance.

In 2019, another survey led by Hotwire found that 47% of Internet users worldwide had discarded products and services from a brand that wasn't aligned with their personal values. Protecting the environment topped that list.

Ref: Accenture survey

“On all segments, an uplift of the revenue per user of 7.8% and in new users segment, an uplift of 24.37%” - Drip Trading GmbH agency, Conversion Rate Optimizer for Shopify Store.

A great story to communicate on social media as Tree-Nation provides you with constant updates from the field.

Social networks have become essential for brand communication. Proudly displaying your reforestation efforts on your networks will be one of the most effective ways to mobilize your audiences around the same goal: the fight against climate change.

Reforestation projects are often in very remote places. It is, therefore, crucial to be able to provide proof of their/your action. Tree-Nation allows you to collect news from planting sites so that you can share them on your favorite networks with just one click.

Discover how to communicate on social media.

By participating in reforestation efforts, your company will be engaged in 14 of the 17 Sustainable Development Goals designed to be a “blueprint to achieve a better and more sustainable future for all” by the United Nations General Assembly.

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