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Zapier integration manual

Automating tree planting with Zapier

Zapier is a web-based automation tool that lets you connect Tree-Nation with over 7,000 other web applications, including tools like Gmail, Slack, Trello, Salesforce, and more. By integrating with Zapier, you can plant and offer trees automatically based on any trigger, like when you sell a product, receive feedback, or hire a new employee.

How it works

With the Tree-Nation Zapier app, you can automate tree planting in three ways:

  1. Plant a tree (no tree-gift)

  2. Plant and offer a tree using Tree-Nation’s email system and template

  3. Plant and offer a tree using your own email system

See here the tree gift collect experience using the Tree-Nation email template and system. 


Option 1 – Plant a tree (without offering a tree gift)

Use this option when you simply want to trigger a tree planting without sending a gift to a recipient.

Step 1: Create the trigger

  • Select the app that will trigger the tree planting.

  • Define the trigger (e.g. new form submission).

  • Log in to the app to sync it with Zapier.

  • Choose the specific data source (e.g. “Feedback form 2025”).

Step 2: Set the action

  • Select the Tree-Nation app.

  • Choose the action event: Plant a Tree.

  • In the account field, enter your API token (see how to request it below).

  • Run a test to make sure the trigger and action work correctly.

✅ Done! You’ve added tree planting to your workflow.


Option 2 – Plant and offer a tree using Tree-Nation’s email system and template

Use this option to automatically plant and send a tree gift via Tree-Nation's email system.

Step 1: Create the trigger

  • Select the app that will trigger the action.

  • Define the trigger (e.g. new customer, form submission).

  • Log in to sync the app.

  • Select the correct source (e.g. “New feedback”).

Step 2: Set the action

  • Select the Tree-Nation app.

  • Choose the action event: Offer a Tree.

  • Enter your API token. Request the token via the form at the end of this page

  • In the configuration, map the name and email of the recipient.

  • Run a test to verify both trigger and action.

✅ Done! A tree will be planted and automatically offered to your recipients.


Option 3 – Plant and offer a tree using your own email system

Use this option if you want to send the tree gift from your own email platform (e.g. Gmail, Outlook, Mailchimp).

Step 1: Create the trigger

  • Select the triggering app.

  • Define the trigger condition.

  • Log in and sync the app.

  • Choose the correct data source.

Step 2: Set the tree planting action

  • Select the Tree-Nation app.

  • Choose the action event: Plant a Tree.

  • Enter your API token. Request the token via the form at the end of this page 

  • Run a test to confirm the tree data collection.

Step 3: Set the email action

  • Choose your preferred email system.

  • Select the action event: Send Email.

  • Log in to sync your email account.

  • Configure the recipient’s email address.

  • Set the sender, subject line, and body of the email.

Example subject: Your Tree-Gift – Thanks for your feedback!

Example email template:

 

Hi [1. name],

Thanks for submitting your feedback. As token of appreciation, we have planted and gifted a tree. You may collect the tree by clicking on this link [2. Tree collect URL:https://tree-na…9652a8fbeabe2c6]
 
Thanks for reforesting the world with us. If you would like to start your own reforestation program, have a look at Tree-Nation´s onboarding guide.
 
Best regards,
Pepijn
 

✅ Test all steps to confirm proper setup.

 

Requesting your Zapier API token

Once you’ve chosen your integration option, you’ll need a unique API token to connect Tree-Nation with Zapier.

To request your API token, please fill out this form or email us at support@tree-nation.com. We’ll send you your API token by email shortly after.

Including a personalized tree message, highlighting your reason for planting and adding a relevant hashtag, will enhance your visibility within the Tree-Nation platform.