Email sending

Our smart email system lets you send different emails depending if the recipient is already a member of Tree-Nation or not.

When addressing a recipient that is already a member, the email will already include your personalized tree-gift message. For recipients that are new to Tree-Nation, our email is designed to be simpler and therefore does not offer the option to personalize it. However, if you want full personalization, remember you have the option of sending your own emails instead of using the Tree-Nation email sending tool.

We understand that an email from your company, with your logo, your message, and your branding would be a great option to inform your clients about their trees. This is why our system is designed to allow you to do that, either by using our API or by using the advanced option that lets you collect a list of Tree-Gift URLs. This way you can use your own emailing system, fully personalized to your needs. However, this requires more technical work on your side as you need to program your emails to each send 1 specific Tree-Gift URL. We only recommend it for advanced integrations, like API. 

On the emails we send, we do not offer the option to personalize the Tree-Gift emails. There are multiple reasons why we do not offer this option. Simply said, because it would do you a disservice:

  • We can't impersonate you. We can't pretend the email comes from you, this is simply illegal and a terrible practice.
  • Adding your logo or links makes our emails more susceptible to reaching the spam box, as the origin of the email is more complex to grasp by email bots. A simple and straightforward email works better to reach your recipients.
  • We have refined our emails over many years in fact! We have tried countless options and we know our emails have excellent results. They reach your clients. Your clients open them and they click them.
  • Our emails take care of problems like languages etc, which will be very difficult to plan otherwise if you use one of our automated solutions.
  • You have a dedicated space for your personalized message within your tree. Adding your personalized message before the tree, inside the email message, has the results of fewer recipients viewing and collecting their trees. This is why we do not offer the option to add a personalized message in the emails for recipients that are new to Tree-Nation but we do offer this option for recipients already registered on our platform. In this case, the email will automatically include your tree gift message.

Finally, our stats show us very clearly that our emails have better results of trees viewed and collected than when our corporate sponsors send the emails. So personalizing the email is not an effective solution to achieving more participation.

Our recommendation

If you have a 1 product 1 tree campaign (or similar) we usually recommend that, in the purchase confirmation email, you add a little sentence to inform your clients they will receive a Tree-Gift email from Tree-Nation. For example:

'Thanks to your purchase we planted a tree for you! You will soon receive an email from Tree-Nation with details about your tree-gift! We are pleased to help the environment by your side!'

While we will not offer a full personalization of our Tree-Gift emails, we may, in a future update, allow a 1 sentence addition from the sponsor. If you feel this is a real benefit for your company, please send us your feedback. They are very useful for us to improve our services!

How it works: 

Your client receives a Tree-Gift email with a button inside it to plant its tree.

Here is an example of the Tree-Gift email the recipient would receive:GiftEmail